Anna isst anders
Guide for Intuitive Eating
Almost everyone knows, dieting is exhausting and usually leads to the fact that you end up weighing just as much or more. Anna follows a different approach: With intuitive eating you get away from diets, rules and prohibitions and towards a completely normal eating behavior, with which you can feel good and be happy again.
My Role
Branding
Print
Webdesign
Year
2021
Problem
Many individuals are tired of being caught on a spiral of dieting. As a result, they feel frustrated and have lost faith in new nutritional concepts.
Solution
To convince their target audience of the concept of intuitive eating, the branding should leave a positive and fresh impression. The design should convey that the customer’s needs are most important. To build trust with Anna, her branding should make her come across as authentic and professional.
Brand Workshop
In the brand workshop, we defined target groups, developed a corporate vision and set the corporate values. As a result, we determined that the aspects of positivity, transparency and trust play a major role for Anna and her branding.
Logo
In order to show that Anna focuses on the individual needs of the customer, a logo was designed that shows exactly this point. Two figures are surrounded by the word „Anna“. It should appear as if two people are talking or standing next to each other.
Key Visual
To leave a positive impression on the target group, we decided to use a colorful key visual with reference to the topic of nutrition. It consists of the shapes of fruits and vegetables.
Print Products
Flyers and posters and stickers were designed to reach the target group in exactly the places that are relevant to them. For example these flyers were displayed in restaurants or included in food delivery packages.
Website
So that potential customers can get more information on the subject of intuitive eating, a website was designed. To get an authentic impression, you can find a video of Anna introducing the topic. On the site you can find information about Anna’s offer and you can also arrange a trial consultation via a booking tool.
